If you are launching a book, email is a great way to stir up some interest. The best email campaigns are those that are not invading or obtrusive to the recipient. You will find some characters hawking their service and promising great returns if they are allowed to use email when marketing your book through their channels, but be very wary of unsubstantiated claims.
Take the campaign of some book marketing companies who use Amazon as a springboard to launch a book. They have solicited a great number of people who have large followings with fat email lists. The plan is to bombard Amazon at a set time driving up the book in such a way that the author becomes a best selling one, and immediately has speaking engagements and will be on national television.
In return for their support, the campaign manager promises all kinds of bonuses to the participants, who go to a special page after their purchase and download the goodies.
In return for this campaign for marketing your book, you are charged from a few thousand to as much as fifteen thousand dollars. The positive results vary for this endeavor, but most are definitely not as good as the claims. The promise of being a best selling author doesn’t hold water because to make it to that plateau, you have to be at the top for more than the hour or two during the flurry.
In short, everyone in the business knows the tactics used on Amazon to create a false demand for a product. No one is going to think that you are some fantastic author because you were a flash for a moment.
The old saying of any publicity is good publicity isn’t exactly true. You want to be recognized as an author, not a con. There are better ways to go about marketing your book, and email is one, as long as you do it in the right way.
Tags: , amazon, book marketing, campaign manager, email campaigns, endeavor, followings, goodies, marketing companies, national television, participants, plateau, publicity, recipient, speaking engagements, springboard, thousand dollars, unsubstantiated claims