1. Websites – An online presence exposes the company to their targeted customers. A well designed page streamlines the content to reduce people who just look at the home page and log off from the page. The idea is to ensure the customers get interested in browsing further into the site
2. Search Engine Optimization (SEO) – There are many tactics that are used to attain optimization. There are major targets that are being set by Google, Bing and others which create a better user experience for its users and web designers have to confirm to them
3. Article marketing – Many people think that article marketing is not as active as it used to be. This is a way that sites gain traffic and the service and products receive attention. This strategy provides valuable information on a topic and make it available for free in the form of whitepaper or e-book
4. E-mail marketing – This is a traditional method that has been used and it is changing drastically with the time. It is a common and very effective way to communicate an offer and it is also very cost effective. By using a competent Email Service Provider (ESP), you are sure that the messages get delivered well
5. Social Media marketing (SMM) – This builds a community of followers who just need to ‘like’ your page and for any information you post about your goods and products, they are able to view them. A good Social Media Marketing (SMM) is the most easy to use and most cost effective to give exposure to your brand or service.
6. Pay Per Click (PPC) – Becoming top in Search Engine Result Pages (SERPS) is the dream of every business owner. With the right tactics, this is very achievable but it is based on various factors. The more you pay, the higher you are up the page. Pay Per Click (PPC) campaigns are a stronger compliment to Search Engine Optimization (SEO) and they bring immediate and noticeable traffic to your website.

1. Contests and sweepstakes – You can hold a contest or sweepstake to promote your website. This way, you get to announce to many more websites what you are offering and this increases the traffic
2. Press releases – This is one of the most successful strategies in promotion of websites. You should ask new entrants to your contests or sweepstakes if they would accept offers from your business by e-mail.
3. Chat rooms and forums – You can use online chat rooms to promote your website. You should look for the right chat room that has your targeted audience. You can announce something; especially what you are offering in the chat room. This can be what you offer in your website and through this, you get more visitors checking it out. Remember to observe chat room rules before you can engage the visitors in a sales discussion that can otherwise be considered as spam.
4. Cross promotional enterprising – This is a joint venture between your website and other websites. You should look for other websites that have the same target audience but not competition with your business. This is a sure method of increasing your traffic to qualified prospects. Cross promotional enterprising with other businesses increases your online exposure, sales and helps you beat competition and you get to find yourself on the top of search engine result pages. It really does not matter what you are dealing with, there are business that you can use for cross promotion
5. Traffic generators – Some of these include e-zines, e-books or contests. These generators give you an opportunity for free online advertising when your run your ad with them.
6. E-mail discussion groups – You should join an e-mail discussion group which allows you to stay connected via e-mail and through this, you communicate together. When you post a message to a list, remember to include your signature file at they include a sentence that is compelling and provocative that will get their attention hence making them visit your site.

With so many ways of promoting your websites, if you try one method that does not work, you can try another.